Chand Fitness

CASE STUDY

E-commerce & Membership Platform

Chand Fitness is a digital fitness brand founded by Mauritian fitness coach and entrepreneur Coach Chand Baungally. The goal was to create a platform that showcases her expertise through premium workout videos, downloadable guides, and fitness programmes, all accessible through a modern, mobile-first interface.

The website was developed to reflect Chand’s credibility as a certified coach while creating an accessible, high-performing platform for both local and international users. It merges elegant design with practical functionality to deliver a seamless user experience from discovery to purchase.

Website

  • Industry

    Health & Fitness

  • Website:

    www.chandfitness.com

  • Platform:

    Squarespace

  • Foundation

    Custom E-com + Membership

Objectives

  1. Establish a cohesive brand identity that communicates professionalism and trust.

  2. A platform that allows clients to access video content easily, quickly & in situ.

  3. Create a premium e-com website for video-based fitness programmes and digital products.

  4. Build a structure that supports bilingual content (English and French).

  5. Implement efficient form, email, and subscription integrations.

  6. Provide a streamlined client handover system for future updates and scalability.

Features Implemented

  • Branding & Visual Identity

  • Copywriting & Messaging

  • Creative Asset Design (icons, graphics, visuals)

  • Integrations & Subscriptions (annual setup)

  • Domain Procurement

  • Email Setup & Configuration

  • Bilingual / Multilingual Setup

  • Contact Forms & CMS Configuration

  • Workshop & Handover Session

  • Fast Turnaround (7-day build)

Design Approach

The design is minimal and refined, balancing strength with serenity. A palette of soft greens, beige, and neutral tones anchors the brand in calm energy, setting it apart from louder fitness visuals.
Typography and imagery were chosen to feel clean, aspirational, and real, highlighting effort, discipline, and confidence over performance.

Every page follows a structured hierarchy, making the experience intuitive for users discovering workouts, guides, or signing up for newsletters.

Copywriting & Tone

Messaging was rewritten to align with Chand’s voice: confident, encouraging, and direct. Every page reflects her philosophy of consistency, strength, and balance, avoiding overused motivational clichés while remaining accessible and professional.

Outcome

The completed site delivers a polished, functional, and revenue-ready platform that scales with Chand’s growing fitness brand. It provides space for expansion, from fitness videos and guides to club memberships, partner promotions, and nutrition plans.

Key Results

  • Fully launched bilingual e-commerce site

  • Streamlined customer experience from sign-up to instant video access

  • Unified brand presence across digital platforms

  • Simplified operations through integrated email and CMS workflows

  • Foundation laid for long-term scalability and community building